Building a new website or re-doing an existing one is a big job – and a very important one! As the public face of your business, it’s essential to build a great website.
As graphic designers and web developers who have been helping businesses with their branding for more than 25 years, at Icon we have learnt more than a thing or two about what makes for a great site. Here’s how we can make an iconic website for you.
Hire a web designer to build a great website. Given how important it is, it’s well worth hiring a professional website designer who can really make sure you stand out from the pack. This will save you time (and frustration), while making money in the long run with subsequent business growth.
A website should be a thing of beauty
Approach your website like it’s a work of art. It can have the best design in the world but if it’s not appealing to the eye, your customers are likely to click onto the next site and their business will be lost. Your web design must be attractive, with an easy to follow layout, effective use of colour and high quality photos.
Make sure everything works
Don’t make things difficult for your clients. Websites should load easily and flow with intuitive design and an easy-to-navigate menu. Make sure the important information, such as contact details and summaries of your products and services are easily accessible.
Plan it all out before going live
A great website is not a ‘make it up as you go along’ affair! Have everything mapped out in advance, with all design elements determined and the copy written up. Then before going live, make sure the site is thoroughly tested, confirming that all the links work properly.
Consider how the website operates on different devices
The primary method of accessing the internet in Australia is now via mobile devices. So, while your website will be developed on a computer, it will be accessed predominantly on a much smaller screen. A website designer will always thoroughly test how a page works on multiple devices and make adjustments where necessary.
Use quality copy and content
Your new website might now look beautiful but don’t let yourself down with substandard text. There’s a real art to communicating about your business in a clear, concise and engaging manner. Consider using a professional copywriter for this – a service offered with Icon web design packages.
Update with regular content
The best websites aren’t just a ‘set and forget’ concern. Updating with regular news items or blogs will drive new traffic to you and keep existing customers coming back, reinforcing your authority as an expert in the field and maintaining relevance. Use your socials to push your content to your online community.
Hire a web designer to build a great website
Given how important it is, it’s well worth hiring a professional website designer who can really make sure you stand out from the pack. This will save you time (and frustration), while making money in the long run with subsequent business growth. And that’s where we come in at Icon Website Design, offering a comprehensive, individualised web developer service. Get in touch with us today to find out how an Icon designed site can work for you.