How much does a website cost? This is a question we are often asked but unfortunately, there is no easy answer…

It’s a bit like ‘how long is a piece of string’ as there are so many variables which determine the cost. If you’re asking, ‘how much does a website cost?’ you should consider this question from a different angle: what is the ‘real cost’ to your business if it’s not built correctly or if you don’t have one at all?

What is the first thing you do when a pipe bursts? Assuming you’ve turned off the water main, you jump online and look up “plumbers near me”. Now, imagine you’re a plumber, and you don’t have a website. That’s thousands of dollars a year that you’re missing out on because people can’t find you and hire your services. Ouch.

The same can be said for a poorly designed website.

Websites that are hard to use, uninformative and downright ugly can be the most expensive thing you’ll ever own. It takes the average viewer less than half a second to decide if they like a website or not. With over 1.9 billion websites online, the consumer has no shortage of alternatives, so your site needs to be as polished, attractive, and user-friendly as possible.

Statisticians have found that 88% of web users are unlikely to revisit a poorly designed website. So, a bad site doesn’t just deter new customers; it also puts off returning ones.
Think about a website as an investment. Just like a plumber needs a reliable van and tools to get the job done – you need a reliable and engaging website to turn searches into cash!

Having your website built by a professional ensures that not only will you get a stunning site (hello, clear images and snappy copy!), but it also means that what the customer doesn’t see is working hard as well. Building a website doesn’t just mean picking a colour scheme and favourite font; it also includes a lot of behind-the-scenes, such as search-engine-optimisation (SEO). This determines the likelihood of your site popping up when a customer is searching for your services. SEO takes time and effort – something cheap website builders don’t do because you don’t pay for it! While it is possible to check if this has been done or not, the problem is that you need in-depth knowledge to do it, and if you knew that, you probably wouldn’t be reading this!

The real kicker is that poor back-end work can mean that your site doesn’t show up at all. Unfortunately, many site owners don’t realise this until 6-12 months into having their site, meaning they miss out on heaps of clicks. How much would that cost you in inquiries or purchases? Way more than you’d save using a cheap website builder, that’s for sure.

It’s a bit like ‘how long is a piece of string’ as there are so many variables which determine the cost. If you’re asking, ‘how much does a website cost?’ you should consider this question from a different angle: what is the ‘real cost’ to your business if it’s not built correctly or if you don’t have one at all?

What is the first thing you do when a pipe bursts? Assuming you’ve turned off the water main, you jump online and look up “plumbers near me”. Now, imagine you’re a plumber, and you don’t have a website. That’s thousands of dollars a year that you’re missing out on because people can’t find you and hire your services. Ouch.

The same can be said for a poorly designed website.

Websites that are hard to use, uninformative and downright ugly can be the most expensive thing you’ll ever own. It takes the average viewer less than half a second to decide if they like a website or not. With over 1.9 billion websites online, the consumer has no shortage of alternatives, so your site needs to be as polished, attractive, and user-friendly as possible.

Statisticians have found that 88% of web users are unlikely to revisit a poorly designed website. So, a bad site doesn’t just deter new customers; it also puts off returning ones.
Think about a website as an investment. Just like a plumber needs a reliable van and tools to get the job done – you need a reliable and engaging website to turn searches into cash!

Having your website built by a professional ensures that not only will you get a stunning site (hello, clear images and snappy copy!), but it also means that what the customer doesn’t see is working hard as well. Building a website doesn’t just mean picking a colour scheme and favourite font; it also includes a lot of behind-the-scenes, such as search-engine-optimisation (SEO). This determines the likelihood of your site popping up when a customer is searching for your services. SEO takes time and effort – something cheap website builders don’t do because you don’t pay for it! While it is possible to check if this has been done or not, the problem is that you need in-depth knowledge to do it, and if you knew that, you probably wouldn’t be reading this!

The real kicker is that poor back-end work can mean that your site doesn’t show up at all. Unfortunately, many site owners don’t realise this until 6-12 months into having their site, meaning they miss out on heaps of clicks. How much would that cost you in inquiries or purchases? Way more than you’d save using a cheap website builder, that’s for sure.

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