You’ve got your business set up and you have your beautiful, functional, new website, but now it’s time to make it really effective.

But how can you do that when you’re so busy with your clients and the job of keeping your business running? Here are 6 simple tips to learn how to drive traffic to your website and give you a good return on investment.

1. First impressions last, so have a great web design.
When you visit a shop, the appearance and aesthetic of the store is important. If a customer feels welcome and comfortable, they are more likely to spend their money. The same goes for your website. Consider your site like a shop front. While a shop front needs foot traffic, your website needs to drive browsers towards it and encourage them to stick around and click around. A professionally designed website with great copy will help your business to have a great looking digital shop front. Adelaide web designers Icon can help with that, so get in touch and let them make sure your website is functional and effective.

2. Post great content often.
Posting frequently to your site sends a signal to Google, telling it you are active. Then the clever little web spiders will crawl across your site more often. Your content will rank you higher and faster if you have a regular posting schedule and if your content is good quality and optimised. You should also vary the length and type of content you post. Consider posting long blogs, short pieces, video tutorials and other creative ideas to engage your audience and have you ranking higher. Make sure you’re pushing them to your socials so you can have maximum engagement. Icon can ensure your website is designed properly and professionally and they offer copywriting services to help you create great content more often.

3. Optimise your web copy.
Having excellent, frequently updated content is great, but along with your web copy, it should be search engine optimised (SEO). SEO is a fundamental building block of successful websites. It means that your site and content will be relevant to people searching for whatever you are selling. By researching appropriate keywords (what people are typing into search engines to find your product or service) and then including these in your copy and content, you are likely to rank higher and it’s easier for potential customers to find you.

4. Drive traffic with headlines and backlinks.
Headlines are great to catch the attention of potential clients. By posting engaging content, you are showing you are relevant and staying ahead of the competition. But as well as being catchy, engaging and clever, your headlines should be clear when they turn up in the Search Engine Result Pages (SERP), as well as when they are shared to your socials and sent out with your email newsletters. A good headline is around 55 characters and should capture your reader’s attention and curiosity to get them to click through and read. Then, when they’re there, include backlinks to your own site. For example, when blogging about website design, we link to the Icon Adelaide web design page and if we post a blog about branding, we can link back there too. Clever isn’t it? And if you want a call to action, telling your client to get in touch today can link to your contact page to show them how!

5. Check out the competition
To stay ahead of the game, you need to get to know your competition and see what they’re doing well. Choose a competitor you would like to beat and start learning from them. Are they sharing great content? Do they use their social channels really well? Whatever they are doing, it’s working, so do it too, and do it better.

6. Use your socials for better engagement.
Once your website is designed and your copy and content are written and published, you will need to use your social media channels to drive traffic and encourage engagement with your online community. Having a digital marketing strategy will help. You can either do this yourself or let Icon Web Design help you. Managing social channels might seem like a job you don’t have time to do but with the right strategy and scheduling, it’ll be smooth sailing.

You now have a better idea of how to drive traffic to your website. For all of your website design, copywriting, branding and digital marketing needs, visit Icon Web Design today.

But how can you do that when you’re so busy with your clients and the job of keeping your business running? Here are 6 simple tips to learn how to drive traffic to your website and give you a good return on investment.

1. First impressions last, so have a great web design.
When you visit a shop, the appearance and aesthetic of the store is important. If a customer feels welcome and comfortable, they are more likely to spend their money. The same goes for your website. Consider your site like a shop front. While a shop front needs foot traffic, your website needs to drive browsers towards it and encourage them to stick around and click around. A professionally designed website with great copy will help your business to have a great looking digital shop front. Adelaide web designers Icon can help with that, so get in touch and let them make sure your website is functional and effective.

2. Post great content often.
Posting frequently to your site sends a signal to Google, telling it you are active. Then the clever little web spiders will crawl across your site more often. Your content will rank you higher and faster if you have a regular posting schedule and if your content is good quality and optimised. You should also vary the length and type of content you post. Consider posting long blogs, short pieces, video tutorials and other creative ideas to engage your audience and have you ranking higher. Make sure you’re pushing them to your socials so you can have maximum engagement. Icon can ensure your website is designed properly and professionally and they offer copywriting services to help you create great content more often.

3. Optimise your web copy.
Having excellent, frequently updated content is great, but along with your web copy, it should be search engine optimised (SEO). SEO is a fundamental building block of successful websites. It means that your site and content will be relevant to people searching for whatever you are selling. By researching appropriate keywords (what people are typing into search engines to find your product or service) and then including these in your copy and content, you are likely to rank higher and it’s easier for potential customers to find you.

4. Drive traffic with headlines and backlinks.
Headlines are great to catch the attention of potential clients. By posting engaging content, you are showing you are relevant and staying ahead of the competition. But as well as being catchy, engaging and clever, your headlines should be clear when they turn up in the Search Engine Result Pages (SERP), as well as when they are shared to your socials and sent out with your email newsletters. A good headline is around 55 characters and should capture your reader’s attention and curiosity to get them to click through and read. Then, when they’re there, include backlinks to your own site. For example, when blogging about website design, we link to the Icon Adelaide web design page and if we post a blog about branding, we can link back there too. Clever isn’t it? And if you want a call to action, telling your client to get in touch today can link to your contact page to show them how!

5. Check out the competition
To stay ahead of the game, you need to get to know your competition and see what they’re doing well. Choose a competitor you would like to beat and start learning from them. Are they sharing great content? Do they use their social channels really well? Whatever they are doing, it’s working, so do it too, and do it better.

6. Use your socials for better engagement.
Once your website is designed and your copy and content are written and published, you will need to use your social media channels to drive traffic and encourage engagement with your online community. Having a digital marketing strategy will help. You can either do this yourself or let Icon Web Design help you. Managing social channels might seem like a job you don’t have time to do but with the right strategy and scheduling, it’ll be smooth sailing.

You now have a better idea of how to drive traffic to your website. For all of your website design, copywriting, branding and digital marketing needs, visit Icon Web Design today.

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