It goes without saying that a great website, with great website copy, is essential for success in business. A positive engagement on your site has the power to transform a casual clicker into a long term paying client, while a poor experience will turn someone off for good.

At Icon Website Design, we have helped many businesses in Adelaide and around Australia to succeed with our web developer packages, and we know it’s not just about layout and design. There are several ingredients that go into successful web design and this includes the words on your pages. So while your website needs to look great, it’s important not to neglect the website copy.

Clear and effective communication of your brand will help how you rank in web searches, with search engines favouring readable content. Also crucial is the strategic use of key words and phrases, which should be embedded into your website copy without stuffing them in. Getting all of this right will bring traffic to you and help your business grow.

It’s very difficult to write about yourself. With an objective viewpoint, an outsider to your business is often in the best position to tell your story and sum up your strengths for potential clients.

On top of that, it just makes sense to ensure your website copy is accurate and well written. Errors in expression or awkwardly worded passages will turn potential customers away. Having engaging, accurate copy to share with your online community will give you credibility and put you ahead of your competitors.

So when you are building or revising your website, should you write your own website copy or engage a copywriter?

There’s a strong case for hiring a professional who can get the words right while telling the story of your brand in a clear and engaging manner. Doing it for yourself might save a few dollars in the short term but it can cost you in traffic and subsequent business growth. And, at the competitively priced copywriting packages offered with our web designer services, it probably won’t add up to as much as you think.

It is also very difficult to write about yourself. With an objective viewpoint, an outsider to your business is often in the best position to tell your story and sum up your strengths for potential clients.

You have your area of expertise and that’s why you are building a business. For a professional copywriter that expertise is working with words. So why not have this expertise assist your brand, contributing to a great website designed to really engage an audience?

If you are thinking about creating a new website or revising an existing one, get in touch with Icon Website Design today and find out how quality copywriting can really make a difference for you.