So you may have been wondering “should I get the new .au domain name for my business?” As of 24 March 2022 business owners, individuals and associations were able to register the new domain name ending with .au and this is what we think you should do.

Recent changes to the registration of .com.au meant you had to provide your ABN to prove you were the business owner to purchase that matching domain name. This change became necessary because random people were buying up domain names in bulk, then attempting to on-sell them at exorbitant prices when a genuine business needed that particular domain name.

However, this problem has come back to haunt us because, after 30 September 2022, anyone can purchase the .au domain name. If you decide you want to purchase it after that date, the owner of it can, in effect, hold you to ransom by charging you a ridiculous price for it.

On our Government’s Australian Cyber Security Centre website they have a page titled ‘New domain name changes could leave your business or organisation at risk‘. It goes on to say “it also creates another avenue for cybercriminals to conduct fraudulent cyber activities”.

Now with auDA being the administrator of Australia’s .au top-level domain, I would have thought that if they wanted to prevent any “fraudulent cyber activities”, they would tie the new domain name to a company’s ABN, as was done with the .com.au recently. Anyhow, this is what we are left to work with.

So getting back to the question “should I get the new .au domain name for my business?” my advice would be – most definitely. We sure will be at Icon – as we did with .net, .net.au, .com.au. We decided not to purchase the .com for Icon and it is currently available, if we want it, for AU$33,829.24!

The good news is, you don’t have to change your web address on your website and business cards etc. As we said, the .au domain name can be simply redirected to your website.

As the Australian Cyber Security Centre article states, purchasing the new domain name could reduce the risk of fraudulent cyber activities. What could happen is that your competitors could purchase your .au domain and have it set up so someone attempting to visit your site could be redirected to their website.

For example, a visitor wants to go to www.iconwebdesign.com.au but mistakenly forgets the .com and type in www.iconwebdesign.au. They will still end up at the right place because your .au domain can be redirected there.

We did have a customer who accidentally let their domain registration expire. One of their competitors pounced on it and had it redirected to their own website! Bit of a dog act, I know, but it goes to show that it does happen.

The new .au domain name will cost approx. $24.00 a year and, as much as we would prefer not to have to do it, it’s a small price to pay to help protect our business and our brand.

If you need more information about redirections and new domain registration, send us a message. While we don’t personally handle domain registration, we can certainly put you in contact with a trusted Adelaide-based company that can arrange everything for you.

Recent changes to the registration of .com.au meant you had to provide your ABN to prove you were the business owner to purchase that matching domain name. This change became necessary because random people were buying up domain names in bulk, then attempting to on-sell them at exorbitant prices when a genuine business needed that particular domain name.

However, this problem has come back to haunt us because, after 30 September 2022, anyone can purchase the .au domain name. If you decide you want to purchase it after that date, the owner of it can, in effect, hold you to ransom by charging you a ridiculous price for it.

On our Government’s Australian Cyber Security Centre website they have a page titled ‘<a href=”https://www.cyber.gov.au/acsc/view-all-content/alerts/new-domain-name-changes-could-leave-your-business-or-organisation-risk”>New domain name changes could leave your business or organisation at risk</a>’. It goes on to say “it also creates another avenue for cybercriminals to conduct fraudulent cyber activities”.

Now with <a href=”https://www.auda.org.au/”>auDA</a> being the administrator of Australia’s .au top-level domain, I would have thought that if they wanted to prevent any “fraudulent cyber activities”, they would tie the new domain name to a company’s ABN, as was done with the .com.au recently. Anyhow, this is what we are left to work with.

So getting back to the question “should I get the new .au domain name for my business?” my advice would be – most definitely. We sure will be at Icon – as we did with .net, .net.au, .com.au. We decided not to purchase the .com for Icon and it is currently available, if we want it, for AU$33,829.24!

The good news is, you don’t have to change your web address on your website and business cards etc. As we said, the .au domain name can be simply redirected to your website.

As the Australian Cyber Security Centre article states, purchasing the new domain name could reduce the risk of fraudulent cyber activities. What could happen is that your competitors could purchase your .au domain and have it set up so someone attempting to visit your site could be redirected to their website.

For example, a visitor wants to go to www.iconwebdesign.com.au but mistakenly forgets the .com and type in www.iconwebdesign.au. They will still end up at the right place because your .au domain can be redirected there.

We did have a customer who accidentally let their domain registration expire. One of their competitors pounced on it and had it redirected to their own website! Bit of a dog act, I know, but it goes to show that it does happen.

The new .au domain name will cost approx. $24.00 a year and, as much as we would prefer not to have to do it, it’s a small price to pay to help protect our business and our brand.

If you need more information about redirections and new domain registration, send us a <a href=”https://iconwebdesign.com.au/contact/”>message</a>. While we don’t personally handle domain registration, we can certainly put you in contact with a trusted Adelaide-based company that can arrange everything for you.

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